The Cultural Algorithm
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Australia Expands Film Consumer Advice Per Citizen Feedback
In a 2022 government survey of 2,000 Australians, the Australian Classification Board (ACB) learned that consumers wanted more up-to-date classification information reflecting community standards and "specific warnings that content could be distressing to some people." Examples included scenes with "bullying, suicide or self-harm, as well as disturbing content related to horror, or blood and gore." Responding to the feedback, the ACB announced on 25 May 2023 that it would significantly expand consumer advice on all rated movies. The additional advice does not apply to TV shows or games.
MEASA Is Thriving in Media & Entertainment -- CabSat 2023 Lessons
The best way to learn about other countries and cultures is to experience them. On 16-18 May 2023, Spherex attended CabSat in the Emirate of Dubai, a regional trade show similar in focus and content to the National Association of Broadcasters (NAB) show in the U.S. At CabSat, two things stood out among the technologies and topics discussed: the region's market size and its resolve to produce local film and television content.
Spherex Named Most Significant Technology - Content in the 19th Annual ITVT Awards for Leadership
The Growing Influence of Middle East, African, and Southern Asian Markets
In recent years, the Middle East, African, and Southern Asian (MEASA) Media and Entertainment (M&E) markets have witnessed significant growth and transformation. Fueled by the expansion of streaming platforms into the region, the demand for original, regionally created content, and the desire for culturally relevant stories from their populations worldwide, these regions have actively invested in expanding and growing their content creation and distribution capabilities. This article delves into the changing dynamics of these markets and their impact on the global business community.
New Content Challenges Face Media & Entertainment
Due to government-mandated regulations, exporting content to international markets poses a significant challenge for many in the Media and Entertainment (M&E) industry. These regulations can take different forms and are intended to guide the public on the age appropriateness of film or TV titles. From a creator and distributor perspective, keeping up with the changes and understanding their rationale requires skills and knowledge outside their core competency. Non-compliance can result in financial penalties and is complicated because regulations are subject to change, and no two countries implement rules similarly. This post explores three types of changing regulations globally: local content requirements, prohibitions on Diversity, Equity, and Inclusion (DEI) content, and revised age-rating criteria.
Content Was King at NAB 2023
Spherex will demonstrate Spherexgreenlight™, its revolutionary expert-in-the-loop artificial intelligence and machine learning solution, at NAB Show in Las Vegas. The five-day event features 1,000+ broadcast, media, and entertainment exhibitors, educational panels, networking events, and special events.