"The only way you can predict the future is to build it." - Alan Kay
The world of film and television is rapidly evolving, driven by continuous technological advancement and the insatiable global demand for content. As we look towards 2030, the localization industry stands at the forefront of this transformation, poised to redefine how audiences worldwide experience their favorite shows and movies. To thrive in this dynamic landscape, localization companies must adapt and innovate.
Embracing AI and Machine Translation
The media and entertainment (M&E) industry must fully embrace artificial intelligence (AI) and machine translation (MT) technologies to remain competitive. By 2030, these solutions will be sophisticated, enabling accurate, context-aware translations and event identification. However, human oversight will remain crucial for quality assurance and guaranteeing cultural nuances are correctly identified and cataloged. To be prepared, M&E companies must investigate and integrate cutting-edge AI/MT solutions into their workflows. At the same time, they should cultivate teams that can quickly assess AI/MT output to maintain the highest quality and preserve the story's integrity.
Delivering Personalized Experiences
The personalized, culturally specific localization trend will intensify as streamers and TV manufacturers develop smarter, AI-driven user-level content filters. These filters will enable parents to limit their children's access to content based on criteria beyond age restrictions. For instance, if a parent smokes and is comfortable with their children seeing adults smoking on television, they can adjust the filters to allow such content on their TV.
To accommodate this trend, companies must develop expertise, data, and workflows that can process content in ways that cater to device, individual, or familial preferences, regional dialects, and cultural contexts. By leveraging cultural knowledge, data analytics, and user profiling, valuable insights can be unlocked to create personalized experiences that resonate authentically with their target audiences.
Mastering Immersive Media Localization
As virtual reality (VR), augmented reality (AR), and mixed reality experiences become mainstream, fully localizing these immersive and interactive formats will be critical, requiring rethinking existing workflows. While the dimensions and fields of view for TV and theatrical screens have remained relatively unchanged for decades, VR and AR products, such as Meta's Quest and Apple's Vision Pro, expand the field of view to 110 and 120 degrees, respectively. Moreover, The Sphere in Las Vegas offers a stunning 360-degree field of view. As the production of large-format titles increases, there will be a significant increase in the amount of content that needs to be analyzed to ensure compliance with cultural norms and regulatory requirements.
Specialized techniques, tools, and expertise must be developed to guarantee that the content produced for these environments adheres to regulatory and cultural expectations while fostering audience engagement and story authenticity. Collaboration between content creators, localization professionals, and technology providers will be essential to success in this rapidly evolving landscape.
Prioritizing Accessibility and Inclusivity
By 2030, accessibility will become a non-negotiable requirement in many countries worldwide. Subtitles, audio descriptions, and accurate dubbing will be an even more integral part of content delivery to consumers. The first step is understanding how each market requires accessibility and inclusivity to be addressed. Localization providers must establish workflows to ensure that relevant standards are understood and processes are in place to guarantee that localized content meets all legal requirements. This proactive approach will help content creators and distributors stay compliant with regulations and demonstrate their commitment to creating an inclusive and accessible viewing experience for all audiences.
Building the Future
As the localization industry plays a vital role in shaping the future of global content distribution, Spherex's innovative SpherexAI™ platform empowers localization companies to efficiently and effectively adapt content for diverse audiences worldwide. By leveraging Spherex's advanced AI, extensive cultural knowledge, and deep understanding of regulatory requirements, localization providers can streamline their workflows, ensure compliance with local norms, and preserve the integrity of the original content. Integrating SpherexAI™ into their processes enables localization companies to deliver personalized, immersive, and inclusive content experiences that resonate with global audiences.
As the industry evolves, partnering with Spherex will be crucial for localization companies to build a future where they can successfully navigate the complexities of global content distribution and unlock the full potential of storytelling in the international marketplace.
