As content distribution avenues grow and the demand for new content expands worldwide, creating a single-language version of any title no longer ensures a profitable return on investment.
Not even the most successful studios are immune from problems with regulators and culture. The pitfalls studios, directors, and distributors face if they don't pay enough attention to cultural and linguistic concerns are well documented. We've written about them here , here , and here . We partnered with Parrot Analytics to prepare a Global Snapshot report that considers how regulators and audiences view five popular US TV shows in seven countries worldwide. As the risks of global content release are increasingly apparent, the question becomes, "How do you mitigate them?"
Content creators and distributors can reduce or eliminate risks by incorporating Spherex Ratings and Spherex Greenlight into pre-and post-production workflows. Both solutions assess a title after a final cut and before submitting it for post-production localization to improve efficiency, enhance translation efforts, highlight potential regulatory concerns, and reduce production times and costs. Here's how.
Pre-Production: Spherex Ratings script assessment identifies dialogue, action, context, shots, or scenes that may cause problems with regulators and audiences in targeted markets. Knowing these issues in advance means the director can stay consistent with their vision of the story and shoot compliance scenes during regular production instead of shooting them after production has shut down and the cast and crew have gone home.
Post-production: With the benefit of a final cut, Spherexratings™ and Spherexgreenlight™ AI/ML technology provide additional insights and guidance for all localization, marketing, and distribution efforts. Spherexratings™ "expert-in-the-loop" service provides specific timestamps for cultural, dialogue, or action events. Then running the final cut through Spherexgreenlight™ identifies how regulators will evaluate every noted event in 200+ countries and territories. The result is a significant reduction in localization post-production times and costs. With Spherex's "Rate Once, Service Everywhere" solution, your content will be ready for global markets with minimal regulatory or adverse market exposure.
Attendees of NAB 2022 (April 24-26) can see Spherexgreenlight™ in action for the very first time. Stop by booth W8904 in the West Hall and witness how Spherex's innovative new technologies can help deliver your content to global markets faster and more efficiently than ever before.
Scan your NAB badge at our booth for a chance to win a free ratings and content analysis of any single title!
